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LAAGAM x 814 Ezcaray
LAAGAM & Mantas Ezcaray

Director Biel Perez

Capsule celebrating Spanish craftsmanship through a modern lens.

The visual approach blends documentary intimacy with contemporary fashion codes, presenting Ezcaray’s artistry in a new context while keeping the spotlight firmly on texture and craftsmanship.

Mantas Ezcaray, a historic, family-owned mill known for its hand-woven mohair textiles, created a limited-edition series of pieces merging tradition with contemporary design.
The campaign direction focused on materiality, tactility, and the quiet luxury of craft.

The result is a visual universe where textures lead the narrative: the softness of mohair, the natural movement of the fibers, and the contrast between heritage techniques and a fresh, clean aesthetic.

MER

Creative / Art Direction & Brand Strategy ™

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Creative / Art Direction
& Brand Strategy ™